Timing Is Everything: When to Shop for the Best Deals
When it comes to scoring the most unbeatable deals on new SUVs, timing plays an integral role. Dealerships often follow a sales cycle tied to both the calendar and industry trends, which can significantly impact pricing. Shopping at the end of the month, for example, can be advantageous. This is when sales teams are pushing to meet monthly quotas, making them more willing to negotiate on price or throw in extra perks to close the deal.
Seasonal trends offer another opportunity to save. The end of the calendar year is prime time for SUV buyers, as dealerships are eager to clear out inventory to make room for next year’s models. Black Friday, holiday sales, and year-end clearance events can provide steep discounts that aren’t usually available other times of the year. Additionally, shopping during model changeover periods—typically in the late summer or early fall—can yield discounts on outgoing models as new versions arrive on the lot.
Don't overlook the power of timing your visit during weekdays. Dealerships are often less busy on weekdays compared to weekends, meaning salespeople might have more time to focus on negotiations and offer you better deals. In contrast, weekends can be hectic, and sales teams may not feel as pressed to make a deal when there are multiple buyers walking through the door.
Do Your Homework: Research Makes a Difference
Knowledge is power, especially when navigating the world of car buying. Before stepping foot in a dealership, arm yourself with detailed information about the SUV models that interest you. Compare features, safety ratings, and fuel efficiency to narrow down your list to vehicles that meet your specific needs. Online resources like Kelley Blue Book and Edmunds offer invaluable insights into vehicle pricing and reviews1.
Beyond understanding the vehicles themselves, research local dealerships and their reputations. Some dealerships are known for their customer service and transparent pricing, while others may have a history of high-pressure tactics. Reading online reviews or asking friends and family for recommendations can help you identify trustworthy dealerships in your area. Don’t underestimate the power of knowing who you’re dealing with—it can make the process smoother and less stressful.
Lastly, understand the value of incentives and rebates. Manufacturers often offer special programs such as cashback, low-interest financing, or discounts for military members and recent graduates. These deals aren’t always advertised prominently, so it’s up to you to ask about them. Knowing what’s available ahead of time can help you maximize your savings when negotiating your final price.
Master the Art of Negotiation
Negotiation doesn’t have to be intimidating—it’s a skill that can be honed with preparation and confidence. Start by determining your budget and sticking to it. Knowing your financial limits will help you avoid emotional overspending when you’re face-to-face with a persuasive salesperson.
One of the best strategies for negotiation is to focus on the out-the-door price rather than the monthly payment. A low monthly payment might seem appealing, but it could mask a higher overall cost due to extended loan terms or hidden fees. Insist on discussing the total cost, including taxes, registration fees, and any add-ons, to ensure transparency.
Additionally, don’t be afraid to walk away if the deal doesn’t meet your expectations. Often, this signals to the dealership that you’re serious about getting the best value. In some cases, they may follow up with a better offer to close the sale. Remember, the power in negotiation lies in your ability to say no and explore other options.
Leverage Technology for Extra Savings
In today’s digital age, technology has become a powerful tool for car buyers. Websites and apps like TrueCar and Cars.com allow you to compare prices across multiple dealerships, ensuring you don’t overpay for your new SUV. These platforms often include detailed information about current promotions and inventory availability, giving you a clear picture of what to expect before you visit the dealership.
Consider using online car-buying services as well. Companies like Carvana and Vroom have disrupted the traditional car-buying experience by offering the ability to purchase vehicles entirely online. These platforms often feature competitive pricing and no-haggle policies, which can simplify the buying process for those who prefer a more straightforward approach.
Lastly, don’t hesitate to use email to your advantage. Reach out to multiple dealerships to request price quotes on the SUV of your choice. Having written offers in hand can give you leverage when negotiating in person. It also saves time, as you can quickly compare prices without visiting multiple showrooms.
Consider Certified Pre-Owned Alternatives
While this guide focuses on new SUVs, it’s worth considering certified pre-owned (CPO) vehicles as an alternative if you’re looking to maximize value. CPO SUVs offer the benefits of a used vehicle’s lower price while still providing the peace of mind associated with manufacturer-backed warranties and rigorous inspections.
CPO vehicles are typically late-model cars with low mileage, making them an excellent option for buyers who want a “like-new” experience without the new-car price tag. Many manufacturers also include perks like roadside assistance and free maintenance packages as part of their CPO programs, adding to their overall value2.
When exploring CPO options, remember to request a vehicle history report to ensure the car hasn’t been involved in any major accidents or suffered significant damage. Tools like CARFAX and AutoCheck can provide detailed histories, giving you confidence in your purchase3.
1How to Research a Car Before Buying from Edmunds
2What Is a Certified Pre-Owned Vehicle? published on January 12, 2023, from Kelley Blue Book
3Everything You Need to Know About CARFAX Reports from CARFAX